tag:blogger.com,1999:blog-80953927166897278182011-04-22T00:58:09.835+02:00ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñ ñJordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.comBlogger151100tag:blogger.com,1999:blog-8095392716689727818.post-11074931554572432802008-08-07T18:44:00.003+02:002008-11-19T02:21:30.925+01:00<a href="http://3.bp.blogspot.com/_fU79q5cR2uM/SJsnCtsvjqI/AAAAAAAAAH4/UW0lcCUPhtk/s1600-h/CCI00000cop.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_fU79q5cR2uM/SJsnCtsvjqI/AAAAAAAAAH4/UW0lcCUPhtk/s400/CCI00000cop.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5231818319701446306" /></a><br /><br /><a href="http://4.bp.blogspot.com/_fU79q5cR2uM/SJsnDKPeZ8I/AAAAAAAAAIA/9tRloRkZwXk/s1600-h/CCI00001cop.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_fU79q5cR2uM/SJsnDKPeZ8I/AAAAAAAAAIA/9tRloRkZwXk/s400/CCI00001cop.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5231818327363315650" /></a><br /><br /><br /><br />.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-1107493155457243280?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-79421402930279625052008-05-05T14:58:00.000+02:002008-11-19T02:21:30.926+01:00<a href="http://bp0.blogger.com/_fU79q5cR2uM/SB8FJKIHQdI/AAAAAAAAAHw/uHHeqlyom_c/s1600-h/CCI00000.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_fU79q5cR2uM/SB8FJKIHQdI/AAAAAAAAAHw/uHHeqlyom_c/s400/CCI00000.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5196878149904187858" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-7942140293027962505?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-4377508769813201722008-05-04T14:23:00.003+02:002008-11-19T02:21:30.926+01:00<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-437750876981320172?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-33883679323502858042008-04-02T23:29:00.001+02:002008-11-19T02:21:30.927+01:00<a href="http://bp1.blogger.com/_fU79q5cR2uM/R_P7ETijfaI/AAAAAAAAAHQ/JV8wrg0vF6U/s1600-h/Imagen+22.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R_P7ETijfaI/AAAAAAAAAHQ/JV8wrg0vF6U/s400/Imagen+22.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5184763647416827298" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-3388367932350285804?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-662351331382996162008-03-22T18:26:00.002+01:002008-11-19T02:21:30.927+01:00<a href="http://bp1.blogger.com/_fU79q5cR2uM/R-VBuzijfZI/AAAAAAAAAGU/xbVzxO-nr6s/s1600-h/CCI00001COPIA.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R-VBuzijfZI/AAAAAAAAAGU/xbVzxO-nr6s/s400/CCI00001COPIA.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5180619218724552082" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-66235133138299616?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-9851551058250529732008-03-16T11:04:00.003+01:002008-11-19T02:21:30.932+01:00<a href="http://bp0.blogger.com/_fU79q5cR2uM/R9zzu3z7rWI/AAAAAAAAAFs/2uqhn86H5Bs/s1600-h/popCCI00000.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_fU79q5cR2uM/R9zzu3z7rWI/AAAAAAAAAFs/2uqhn86H5Bs/s400/popCCI00000.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5178281658150530402" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-985155105825052973?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-29445521830726699002008-03-03T01:36:00.000+01:002008-11-19T02:21:30.933+01:00<a href="http://bp0.blogger.com/_fU79q5cR2uM/R8tKAmTdCvI/AAAAAAAAAFc/QnbmShe0GN0/s1600-h/mas.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_fU79q5cR2uM/R8tKAmTdCvI/AAAAAAAAAFc/QnbmShe0GN0/s400/mas.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5173309971107744498" /></a><br /><br /><a href="http://bp1.blogger.com/_fU79q5cR2uM/R8tKB2TdCwI/AAAAAAAAAFk/fKJsJXVdHlw/s1600-h/masbros.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R8tKB2TdCwI/AAAAAAAAAFk/fKJsJXVdHlw/s400/masbros.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5173309992582580994" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-2944552183072669900?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com2tag:blogger.com,1999:blog-8095392716689727818.post-33755679355020166652008-02-23T21:56:00.005+01:002008-11-19T02:21:30.933+01:00<a href="http://bp0.blogger.com/_fU79q5cR2uM/R8CKlEKmKDI/AAAAAAAAAE8/DupL3UWbgWA/s1600-h/n.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_fU79q5cR2uM/R8CKlEKmKDI/AAAAAAAAAE8/DupL3UWbgWA/s400/n.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5170284741599307826" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a href="http://bp3.blogger.com/_fU79q5cR2uM/R8CKl0KmKEI/AAAAAAAAAFE/j7tuK3SdJgk/s1600-h/m.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://bp3.blogger.com/_fU79q5cR2uM/R8CKl0KmKEI/AAAAAAAAAFE/j7tuK3SdJgk/s400/m.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5170284754484209730" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-3375567935502016665?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-68566474640023511872008-02-02T21:38:00.001+01:002008-11-19T02:21:30.934+01:00<a href="http://bp2.blogger.com/_fU79q5cR2uM/R6TXhd5jBwI/AAAAAAAAAEo/xNG-ky72tRU/s1600-h/l.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_fU79q5cR2uM/R6TXhd5jBwI/AAAAAAAAAEo/xNG-ky72tRU/s400/l.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5162488042835085058" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-6856647464002351187?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com1tag:blogger.com,1999:blog-8095392716689727818.post-73504876135779950382008-01-28T01:59:00.001+01:002008-11-19T02:21:30.934+01:00<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/lRUeD9m-Vp8&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/lRUeD9m-Vp8&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-7350487613577995038?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-78267012232629569572008-01-18T21:56:00.003+01:002008-11-19T02:21:30.935+01:00<a href="http://bp3.blogger.com/_fU79q5cR2uM/R5E1P9udHNI/AAAAAAAAAEU/xErHrN-DC2Q/s1600-h/2k.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp3.blogger.com/_fU79q5cR2uM/R5E1P9udHNI/AAAAAAAAAEU/xErHrN-DC2Q/s400/2k.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5156961596699647186" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-7826701223262956957?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com1tag:blogger.com,1999:blog-8095392716689727818.post-33913298417782829062008-01-15T22:33:00.004+01:002008-11-19T02:21:30.935+01:00<a href="http://bp0.blogger.com/_fU79q5cR2uM/R40nLNudHLI/AAAAAAAAAEE/zBGehgL93Oo/s1600-h/j.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_fU79q5cR2uM/R40nLNudHLI/AAAAAAAAAEE/zBGehgL93Oo/s400/j.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5155820222025637042" /></a><br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/6AMjOOuacsQ&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/6AMjOOuacsQ&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-3391329841778282906?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0tag:blogger.com,1999:blog-8095392716689727818.post-80648490519903360932008-01-05T15:51:00.001+01:002008-11-19T02:21:30.936+01:00<a href="http://bp1.blogger.com/_fU79q5cR2uM/R3-aB9udHGI/AAAAAAAAADc/KLzn_dTWj-g/s1600-h/e.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R3-aB9udHGI/AAAAAAAAADc/KLzn_dTWj-g/s400/e.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5152005857275092066" /></a><br /><br /><a href="http://bp2.blogger.com/_fU79q5cR2uM/R3-aCNudHHI/AAAAAAAAADk/7U_Nei1HNL0/s1600-h/f.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_fU79q5cR2uM/R3-aCNudHHI/AAAAAAAAADk/7U_Nei1HNL0/s400/f.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5152005861570059378" /></a><br /><br /><a href="http://bp0.blogger.com/_fU79q5cR2uM/R3-aCtudHII/AAAAAAAAADs/sANpeudru5c/s1600-h/g.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_fU79q5cR2uM/R3-aCtudHII/AAAAAAAAADs/sANpeudru5c/s400/g.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5152005870159993986" /></a><br /><br /><br /><a href="http://bp2.blogger.com/_fU79q5cR2uM/R3-aDNudHJI/AAAAAAAAAD0/ncrFyO_EQ0M/s1600-h/h.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_fU79q5cR2uM/R3-aDNudHJI/AAAAAAAAAD0/ncrFyO_EQ0M/s400/h.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5152005878749928594" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-8064849051990336093?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com1tag:blogger.com,1999:blog-8095392716689727818.post-81223259934153923062008-01-01T23:39:00.002+01:002008-11-19T02:21:30.936+01:00<a href="http://bp1.blogger.com/_fU79q5cR2uM/R3rC0NudHDI/AAAAAAAAADE/MkffqoNcFP0/s1600-h/b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R3rC0NudHDI/AAAAAAAAADE/MkffqoNcFP0/s400/b.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5150643326145076274" /></a><br /><br /><br /><a href="http://bp2.blogger.com/_fU79q5cR2uM/R3rD_dudHEI/AAAAAAAAADM/5gXTJKWdwZ0/s1600-h/c.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_fU79q5cR2uM/R3rD_dudHEI/AAAAAAAAADM/5gXTJKWdwZ0/s400/c.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5150644618930232386" /></a><br /><br /><br /><a href="http://bp1.blogger.com/_fU79q5cR2uM/R3rFANudHFI/AAAAAAAAADU/5dSslrwn-d8/s1600-h/d.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R3rFANudHFI/AAAAAAAAADU/5dSslrwn-d8/s400/d.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5150645731326762066" /></a><br /><br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/fVVqNxCcbAU&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/fVVqNxCcbAU&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-8122325993415392306?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com1tag:blogger.com,1999:blog-8095392716689727818.post-86456493723879343842008-01-01T22:07:00.001+01:002008-11-19T02:21:30.937+01:00<a href="http://bp1.blogger.com/_fU79q5cR2uM/R3qrzNudHCI/AAAAAAAAAC8/2mS9UDxvJJQ/s1600-h/a.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_fU79q5cR2uM/R3qrzNudHCI/AAAAAAAAAC8/2mS9UDxvJJQ/s400/a.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5150618020197768226" /></a><br /><br />Hace unos años Ogilvy describió un fenómeno en la imagen de las marcas que hoy ha dado nombre a este blog. El fenómeno era más bien negativo, hablaba de la pérdida de personalidad de una marca que no está claramente posicionada, una marca aguada, (neutra) y la clasificaba como un Wishy Washy Neuter. Hoy todo el mundo habla de la globalización, de la homogeneización, de la despersonalización y otras palabras catastrofistas acabadas en -ización. Quizás los wishy washy ya no están contenidos en el espacio que limita una marca. Aprendemos lo que somos. Somos lo que vemos.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8095392716689727818-8645649372387934384?l=wishywashyneuter.blogspot.com' alt='' /></div>Jordi Lunahttp://www.blogger.com/profile/16367423508573488078noreply@blogger.com0